Websites for Latino businesses that sell in English and Spanish.

Built for bilingual trust

A bilingual website is not a translated English site. Latino-owned businesses in the United States often sell to two audiences at once: English-speaking buyers who expect clear proof, pricing signals and professional polish, and Spanish-speaking customers who expect warmth, directness and cultural fluency. We structure the site around both journeys from the first wireframe: which language appears first, where the switch belongs, how service pages explain value, and how CTAs route people to call, book, WhatsApp or submit a quote request.

• English + Spanish messaging written for intent, not literal translation
• Trust signals for US buyers: clear services, process, pricing ranges and ownership terms
• Spanish-language conversion paths for customers who prefer WhatsApp or direct contact
• Mobile-first UX because most local searches and ad clicks happen on phones
• Core Web Vitals, semantic HTML and structured data included from launch

More than a brochure

Most small business websites look fine and do almost nothing operationally. A useful site should answer the buyer question, prove the company is real, capture demand and send every inquiry to the right follow-up path. We connect forms, Calendly, WhatsApp, email, CRM handoff, analytics events and paid-media pixels so the website becomes part of the sales system. For service businesses, that means quote forms and service-area pages. For restaurants, catering and reservations. For clinics, patient intake and appointment routing. For professional services, consultation funnels and qualification questions.

Technical SEO included

Every build includes technical SEO foundations that many design shops skip: metadata, canonical URLs, XML sitemap coverage, robots configuration, Open Graph images, image optimization, heading hierarchy, schema.org markup, redirect planning and internal linking. If you are migrating from WordPress, Wix, Squarespace or an old custom site, we map existing URLs before launch so search equity is not thrown away. If you are starting from zero, we design a page architecture that can grow into services, industries, cities, guides and case studies without becoming messy.

Best-fit companies

This is strongest for Latino-owned companies that already have demand but lack a site that reflects their real quality: clinics, restaurants, real estate teams, law firms, accounting firms, contractors, cleaning companies, consulting firms and B2B service businesses. If the business needs only a one-page placeholder, a template builder may be enough. If the site has to generate qualified leads, support two languages and grow into SEO content, a custom build makes more sense.

What the project includes

A serious bilingual website project includes more than pages. We start with audience and offer mapping, then define sitemap, language strategy, content hierarchy, conversion paths and technical requirements. The build includes UX/UI, bilingual copy direction, Next.js development, responsive QA, metadata, schema, sitemap, analytics events, form routing and launch support. If you already have an old website, we also plan redirects and migration so existing search visibility is protected.

• Information architecture for English and Spanish users
• Service pages with search intent, objections and CTA strategy
• Reusable component system so future pages stay consistent
• Contact forms connected to email or CRM workflows
• Launch QA for mobile, desktop, speed, metadata and tracking

How our process works

The first step is a discovery session where we map services, audience, locations, proof, competitors and current lead sources. Then we produce a page architecture and content plan before designing screens. Build happens in short review cycles so copy, design and functionality mature together. Before launch, we test forms, tracking, redirects, Core Web Vitals and sitemap coverage. After launch, we watch Search Console and analytics so the next pages are based on real queries instead of guesses.

Pricing and timeline

Most bilingual business websites start around US$1,500 for a focused site and move toward US$8,000-12,000 when the project includes deeper copywriting, multiple service pages, industry pages, integrations, migration, analytics and ongoing SEO architecture. A focused site can launch in 3-5 weeks. A larger site with strategy, migration and several content types usually takes 6-10 weeks.

Frequently asked questions